PRIVACY POLICY

Last updated: August 20, 2026

Throttle Company respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains what information we collect through shop.throttlecompany.com, how we use it, when we share it, and the choices available to you.

INFORMATION WE COLLECT

We may collect information you provide directly to us, including:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Account information
  • Motorcycle year and model
  • Product-fitment information
  • Order and purchase history
  • Customer-service messages and form submissions
  • Marketing preferences

When you place an order, payment information is processed by our payment provider. Throttle Company does not directly store your complete payment-card number.

We may also automatically collect certain technical information when you use the site, including:

  • IP address
  • Browser and device information
  • Approximate location
  • Pages viewed
  • Referring pages
  • Shopping-cart activity
  • Checkout activity
  • Interactions with the website

HOW WE USE YOUR INFORMATION

We use personal information to:

  • Process and fulfill orders
  • Accept and manage payments
  • Provide shipping and pickup services
  • Communicate about orders
  • Respond to product, fitment and service questions
  • Provide customer support
  • Maintain customer accounts
  • Prevent fraud and protect the security of the site
  • Improve our website, products and customer experience
  • Measure website and advertising performance
  • Send marketing communications when you have chosen to receive them
  • Meet accounting, tax, legal and regulatory requirements

ONLINE ORDERS AND WOOCOMMERCE

Our online store is operated using WordPress and WooCommerce.

When you shop with us, WooCommerce may process information necessary to maintain your cart, create and manage your account, complete checkout, record orders and provide other ecommerce functions.

Order information may include your name, contact information, billing and shipping addresses, purchased products, order totals and transaction details.

PAYMENT PROCESSING

Online payments are processed through Stripe and related payment services offered through Stripe.

Stripe may receive information necessary to process the transaction, detect fraud, manage refunds and provide payment services.

We do not directly receive or store your complete credit-card number.

CUSTOMER QUESTIONS AND HUBSPOT

We use HubSpot to manage customer inquiries, contact records and certain website forms.

If you submit a contact, fitment or support form, the information you provide may be stored in HubSpot so that we can respond to your request and maintain a record of the conversation.

Submitting a customer-service form does not automatically subscribe you to marketing communications unless you separately choose to receive them.

ANALYTICS

We use Google Analytics and similar technologies to understand how visitors use our website.

These services may collect information such as browser and device information, approximate location, pages visited, session activity and interactions with the site.

We use this information to understand website performance, improve navigation and measure how customers find and use the store.

ADVERTISING AND META TECHNOLOGIES

We may use technologies provided by Meta, including the Meta Pixel, to measure advertising performance and understand how visitors interact with our website after viewing or clicking advertisements on services such as Facebook and Instagram.

These technologies may use cookies, pixels or similar identifiers.

Information collected through these tools may be processed by Meta according to its own privacy practices and your settings with Meta.

COOKIES

Our website uses cookies and similar technologies.

Some cookies are necessary for the store to function. For example, WooCommerce uses cookies to maintain shopping-cart and session information.

Other cookies may be used for:

  • Website analytics
  • Remembering preferences
  • Measuring advertising performance
  • Security and fraud prevention
  • Improving website functionality

You can control or delete cookies through your browser settings. Disabling certain cookies may affect shopping-cart, account or checkout functionality.

Where required, additional cookie controls or consent options may be provided on the website.

SHIPPING AND ORDER FULFILLMENT

We may share information necessary to fulfill your order with shipping carriers, fulfillment providers and related service providers.

This may include your name, delivery address, email address, phone number and information necessary to create shipping labels, deliver packages or provide shipment updates.

WHEN WE SHARE INFORMATION

We may disclose personal information to service providers that help us operate the business, including providers of:

  • Website hosting
  • Ecommerce software
  • Payment processing
  • Customer relationship management
  • Analytics
  • Advertising measurement
  • Email services
  • Shipping and fulfillment
  • Fraud prevention
  • Accounting and professional services

These providers receive information as necessary to perform services for us.

We may also disclose information when required by law, to respond to valid legal requests, to prevent fraud or harm, or to protect the rights and property of Throttle Company and others.

We do not sell personal information for money.

MARKETING COMMUNICATIONS

If you choose to join our email list or otherwise consent to marketing communications, we may send you information about products, events, promotions, motorcycle builds and other Throttle Company news.

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in the message.

Unsubscribing from marketing emails does not prevent us from sending transactional communications regarding an order, customer-service request or other existing business relationship.

DATA RETENTION

We retain personal information only as long as reasonably necessary for the purposes described in this policy.

Completed order and transaction records may generally be retained for up to seven years for accounting, tax, fraud-prevention, warranty and legal purposes.

Customer-service records and other contact information may be retained while they remain useful for providing support and maintaining our business relationship.

We may retain certain information longer when required by law or necessary to establish, exercise or defend legal claims.

YOUR PRIVACY CHOICES

Depending on where you live, applicable law may provide rights regarding your personal information.

These may include the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Request information about how personal information is used or disclosed
  • Opt out of certain marketing communications
  • Exercise other privacy rights provided by applicable law

Some information may need to be retained even after a deletion request when required for accounting, tax, fraud-prevention, transaction-record or legal purposes.

To make a privacy request, contact us using the information below.

SECURITY

We use reasonable administrative and technical measures intended to protect personal information.

However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure.

CHILDREN’S PRIVACY

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If we learn that such information has been collected, we will take reasonable steps to remove it.

THIRD-PARTY WEBSITES

Our website may contain links to websites operated by manufacturers, suppliers, social-media platforms or other third parties.

Throttle Company is not responsible for the privacy practices of websites we do not operate.

CHANGES TO THIS POLICY

We may update this Privacy Policy as our website, services or privacy practices change.

When we make changes, we will update the Last updated date at the top of this page.

CONTACT US

Questions about this Privacy Policy or your personal information can be directed to:

Throttle Company
1130 W Mound St
Columbus, Ohio
Email: info@throttlecompany.com

You may also contact us through the contact form on this website.